Santa Cruz Tech Beat

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You May Not Have a Marketing Strategy If…

By Ford Kanzler Marketing/PR Savvy Special to Santa Cruz Tech Beat February 22, 2017 — Santa Cruz, CA “Sometimes the main reason behind the failure to have a great marketing strategy is simply that the […]

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Pacific Grove computer wiz creates platform for teachers

By Claudia Meléndez Salinas Monterey Herald February 22, 2017 — Pacific Grove, CA (Photo above: Avneesh Kumar, founder and CEO of Schoolze. Credit: David Royal, Monterey Herald) [Editor’s note: Schoolze is one of the companies […]

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Looker opens European Headquarters in Dublin, Ireland

(Source: Looker blog) February 22, 2017 — Santa Cruz, CA “Looker fits in perfectly with Dublin’s thriving technology sector and its diverse and talented workforce.” Looker today announced the expansion of its international operations with […]

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Minority Women Entrepreneurs Share Stories in “From Farms to Incubators”

By Jan Janes Special to Santa Cruz Tech Beat February 18, 2017 — Salinas, CA (Photo above: Amy Wu, producer of the multimedia presentation “From Farms to Incubators,” welcomes the audience and explains the purpose […]

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Lots of Looker at March 1 Tech Meetup

By Sara Isenberg Publisher, Founder, Editor-in-Chief, Santa Cruz Tech Beat February 17, 2017 — Santa Cruz, CA (Photo above: Guy Kawasaki, left, will moderate a Fireside Chat and Q&A discussion with Looker Founder, Lloyd Tabb. […]

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Salinas promotes broadband development with new dig once rule

By Steve Blum Tellus Venture Associates February 16, 2017 — Santa Cruz, CA   Underground utility construction and other projects that involve work on city streets in Salinas will include dig once requirements, thanks to […]

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Monterey Bay broadband expert group offers conduit design advice

By Steve Blum Tellus Venture Associates February 16, 2017 — Santa Cruz, CA It’s one thing to say that empty telecoms conduit – shadow conduit – should be installed anytime a street is repaved or […]

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Watch: Is Atom the Best Light Glove of 2017? You Decide.

By Sara Isenberg Founder, Publisher, Editor-in-Chief, Santa Cruz Tech Beat February 16, 2017 — Santa Cruz, CA Futuristic Lights is still at it. This is the local startup company launched a few years ago by […]

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Planet Watch: Big Solutions to Planet-Sized Problems

By Rachel Goodman KSCO AM 1080 Special to Santa Cruz Tech Beat February 15, 2017 —  Santa Cruz, CA Quiet as Jupiter rising, Santa Cruz’s newest radio show, Planet Watch, made its debut in the […]

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At Looker, the Love is Baked In

By Margaret Rosas Department of Customer Love, Looker February 14, 2017 — Santa Cruz, CA When we announced that we were changing the name of the Looker support team to The Department of Customer Love, […]

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